Online buyers are usually in the early stages of the decision- making process and may not be ready to buy or sell for another 6 months or more. Drip Email enables you to keep in touch with your prospective clients until they are ready to take the next step - automatically. The Drip Email system incubates your leads through automated messaging that nurtures prospects until they are ready for your personal contact.
PREMADE CAMPAIGNS :
There are 15 different Drip Email campaigns automatically created within Online Office to target each of the four types of prospects that you aquire through lead generation (buyers, sellers, CMAs, and buyer/seller combos). Activate all of your Drip campaigns or select only a few, the decision is yours. As well, your prospects can subscribe to more than one Drip Email campaign at a time.
AUTOMATIC TRIGGERS:
Event triggers are used to categorize and then subscribe visitors to the appropriate email campaigns:
| Buyer Campaign Prospects are added to this drip when they download buyer reports, register for IDX, email a listing, email an agent from a listing, or download an attachment. |
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| Informed Buyer Campaign Prospects are added to this drip when they fill out a New Listing Notifier. |
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| Seller Campaign Prospects are added to this drip when they fill out a Home Evaluation form, or download a seller report. |
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| Mortgage Calculator Campaign Prospects are added to this drip when they use the Mortgage Calculator and email the results to themselves. |
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Once a customer gets your drip email campaign and clicks on your website you will get an email telling you of their activity.
